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Instagram is a great medium to connect with people you know and love. It lets you share your pictures and videos as well as access others too. There are various great features in this social media platform that you can enjoy in your day to day life. One of the best features from Instagram is stories update. You can tell the regular stories through pictures and videos using Instagram stories.

How to use Instagram Story HighlightsSource : http://2norton.com/how-to-use-instagram-story-highlights/

Though, the stories in Instagram are only available for 24 hours and disappears after that. If you wish to make them visible for long, you can use the Instagram story highlights. It is another excellent feature for showcasing your best Instagram stories. Let’s discuss the Instagram story highlight in the comprehensive manner below.

Instagram Story Highlights

As Instagram stories disappear after 24 hours, there is an option to highlight the stories users want to show forever on their profile. You can select a bunch of stories and create a dedicated folder to show them to others. The highlight feature gives you an option to choose a custom image for highlighting chosen stories and give it a particular name. After you create the highlight, they show on your profile just under the profile photo and bio text. Show your favorite memories correctly with the Instagram story highlights.

Creating Instagram Highlight

You can create an Instagram Story highlight through two ways. One is through selecting the active Instagram story and another by choosing from archived stories. Here’s how you can create a highlight through both ways:

Using the active story

If you wish to use active story in your Instagram highlights, follow these steps

1. Go to the active story of your Instagram profile.

2. Now, find the Highlight option present on the bottom and tap on it.

3. Then, tap on the plus icon for creating a new highlight.

4. Give the highlight an ideal name to justify the story.

5. Tap on the Add button present in blue to successfully create the highlight.

Once you implement these steps, your followers can see the highlight on your profile photo and in your profile later on.

Using archived stories

For adding Instagram stories from your archived stories, go through these steps:

1. Tap on your Instagram profile and then on the Story Highlights option available below bio.

2. Now, touch the plus icon to move ahead with the process.

3. You will see all your stories from the past. Select the desired ones that you want to show in the Highlight and tap on the Next option.

4. If you wish to choose another cover for your highlight, tap of Edit cover. Select any other story as an icon or upload one.

5. You need to give a perfect name to your Highlight now.

6. If you are using Android, tap on Done. The iPhone users need to tap Add to add highlight successfully.

Adding more stories in current Highlight

It is even possible to include more pictures and videos in your Highlight. Here’s the process:

1. Press and hold your Highlight for a while.

2. Select the first option, Edit Highlight, from there.

3. Tap on Add and choose the stories that you wish to include and then tap on Done.

Your Highlight will be edited successfully, and selected stories will be added.

Importance of Instagram Highlights

For brands, Instagram has become an excellent tool for connecting with people all around the world and boosting their products. It is essential for them to keep their pages updated with beautiful and engaging stories and posts. They can tell a lot about themselves by posting relevant stories and creating highlights from time to time. Even those who don’t follow you, might check your highlights and give you a follow after seeing them. So, the Instagram highlight is very useful for letting your new followers know about your previous activities.

Billy Mark is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. He writes for Norton security products at norton.com/setup.

Whenever Christmas or New Year comes, you have to face the flurry of attractive online deals, shopping advertisements all over the system screen.  These keep growing as the time approaches festive season. Everything ranging from big brands to small ones is competing with each other for the same space across the social media platform. They try to reach out to the massive customer audience and prompt them to act accordingly. If you are scrounging to separate your brand from the competition and cover the festive spirit in your social media posts during the Christmas, then here are some suggestions for you, as given below:

1.    Operate a Poll

Polls are an excellent way for social media marketing and they can be fun cum festive while also ending up with valuable and practical results. You can open with the comparisons of two or more products with each other or inquiring your followers about their opinion on something.

There is no bar for how long your poll will remain open, so your holiday options are innumerable. Facebook (FB) launched official polls for Newsfeed with the button to add GIF files in 2017.

2.    Come out with the Visuals

The festive spirits of Christmas are often visually symbolized by red and green colored decorations and magical pictures of the winter wonderland. You can add the pictures to your FB posts which can tie the theme with the content that you are posting over the season.

3.    Share the sweet storyline

You can use the art of storytelling in the festive season by telling heartwarming tales that can allure the readers into the Christmas spirit and insist them to join the experience.

You can also share your story through blog mode, interview features, a series of pictures or even a brief captions. The key element is brand cohesion and its anatomy that welcomes your audience in.

4.    Utilizing important dates

In the time of holiday season, the Christmas, New Year, and Thanksgiving are not the only events. You should be aware of the trending dates like National Cocoa Day, which you can utilize to gear up the involvement on FB.

5.    Involve with your followers and viewers

If you are already engaged with your fans, then you can bring the Christmas cheers into a more personalized way. You can utilize the social listening tools such as Sendible for keeping track of people mentioning your brand so that you can retort quickly.

6.    Haul up the holiday spirits by operating with local business

There are numerous ways to share deep affection during the holiday season. One of the ways is to engage with the business in your local area to make something magical. This can be an event, product, or charity sponsorship.

7.    Launch a knowledge sharing campaign with the hashtag

A unique hashtag can permit you to search and get involved with participants swiftly as well as monitor your results. You can select a hashtag that is festive and fun and also representing your brand or campaign. You can also answer the FAQs (Frequently Asked Questions) or publish some lesser-known data about your brand.

8.    Conduct a photo competition

You can amicably hold a photo competition so that it can engage your one of the products or your niche market. You can post branded pictures o Instagram and circulate it throughout the time of competition. The winner can win a prize ranging from a free product or service of your brand to a discount on your blog!

Source: https://manage-offiice.com/best-social-media-marketing-tips-for-this-holiday-season/


Billy Mark is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, Billy has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.